Measure media and non-media performance to credit cards leads

Case

•Reveal the impact of various factors on leads
•Maximise sales for the same budget with new media mix

Data for modelling:

Credit cards leads by month, 3 year

Media impressions and budget

Bank rate, market conditions, Covid, external factors

Conclusion:

Media impact with carryover was 39% of total leads;

We obtained 8% growth in leads with new mix compare to last year period within the same budget .