Reveal the spillover effect of TV&OHH on CPL in performance channels
Case

• Measure real CPL for offline and online media
• Recommend optimal promotional tactics for new object

in@marmodmetrics.com
Demo
Main
Data for modelling:
Leads on weekly basis - 50 weeks
Media ( TV, ООН, Radio, Display Ads, OLV (YT), performance (SE+SM). Types of messages

External factors (holidays, weather, finance rates etc)
Conclusions:
TV and OOH affect on CPL in performance media
OLV performed high CPL at the beginning of the campaign but then it declined and straitened the effect of TV ads
Message «Sales start» caused 10% leads growth