AI marketing mix models for sales growth
SAAS for marketers and advertisers
- Media/marketing driven sales analysis
- Sales forecast and media mix optimisation
- Media/marketing driven sales analysis
- Sales forecast and media mix optimisation
About
Find out conversions from online/offline budget to sales
Reveal the impact of media investments on sales
Find media capacity to optimise media mix
Forecast sales and other metrics
Forecasts based on marketing/media scenarios
Manage your media plan against your sales forecast
Measure the impact of other variables
Take account of holidays, weather, PR events and types of messages
Calculate the impact of external factors and competitor activity
Optimise your media mix for maximum sales growth
Reveal the ROI for each media
Maximise sales from your media budget
How it works
Modelling is based on the analysis of historical data. Econometrics helps to calculate what was the effectiveness of media and non-media performance. We analyse the results, optimise media mix and forecast sales in our scenario calculator
Determine variables
Our analysts will help you to determine media and non-media factors to measure impact and ROI
Collect dataset
Create a dataset with historical data on sales and influencing factors
Input to Marmod
Imput dataset and start auto calculation
Get the result
Measure media and non-media performance, optimise marketing mix, forecast sales and other metrics in interactive dashboards
We focus on growing your business
We apply AI technologies and machine learning to increase sales, leads and BHT variables. We propose a What if approach to use different marketing strategies and media plans
The Marmod platform is based on econometrics that have been adapted to achieve marketing and media goals
Benefits
Now you can develop the model very fast, update it by yourself at any time
The Model is designed automatically, but the analyst has the opportunity to update and improve it
The Model is designed automatically, but the analyst has the opportunity to update and improve it
Blisteringly fast
User friendly
Education
SAAS product
Flexible
Relevance
Whatever the size of your budget
All you need is access to the internet
External data and regular updates
Update your model at any time
Тrainings and consulting
Modelling in minutes
The reports we can create
Sales breakdown
Reveal the impact and effectiveness of previous campaigns
Example
Maximum sales from your agreed budget
Calculate your optimal media budget to achieve maximum sales
Example
Media ROI and capacity
Calculate the effect of diminishing returns for each media channel
Example
Sales forecast based on your media plan
Realise what your sales will be with your scenarios
Example
CASE STUDIES
Typical Marmod users
Marketing departments
Make the right decisions on media mix and budget based on effectiveness measurements
Forecast conversion from media budgets to revenue
Consider all sales sources - external factors, media and marketing efforts, market conditions, competitors
Agencies
Automated marketing mix modeling for clients
Fast model updates
Visuals and dashboards for clients
Subscription
SAAS platform
Optimise your marketing budget in the interactive dashboard
Forecast your sales in the scenario calculator
Forecast your sales in the scenario calculator
Consulting
Our analysts will help you use all the functionality, 24/7
Updates
Regular updates for the fastest work and the most effective media mix optimisation
Our clients
Start with Marmod
1. Fill in the form
We'll contact you via tg/LinkedIn to book a time slot for a Zoom meeting
2. Demo booking
Each brand is unique, and each category has its own special features. We'll ask you about your business objectives so that we can prepare a relevant case study
3. Zoom demo
We'll discuss your business aims and demonstrate how Marmod works to grow your business
4. Data collation and getting started
We'll help you to collect a relevant dataset and get started with Marmod
